Noticias

Black Friday: Do you know when you’re being manipulated?

Por |diciembre 3rd, 2019|

Have you bought anything during this Black Friday or Cyber Monday? If so, this news is of interest to you. And if you haven’t bought anything, too. It is Black Friday week and in shop windows, across websites, on the radio and in your email inbox will be discounts to tempt you. Shoppers are expected to splurge almost £8bn […]

How dating app algorithms predict romantic desire

Por |noviembre 18th, 2019|

Lots of apps and websites claim to be able to use data to sort through profiles for better matches. By completing their personality tests, they say they can save your thumb the effort of swiping. The issue for scientists who might want to investigate their data, and journalists who want to fact-check their claims, is that the algorithms are […]

Cigarettes: leaders in modern marketing methods?

Por |noviembre 5th, 2019|

In the late 19th century, cigarettes were seen as lower-status than cigars, which –crucially– were proving altogether harder to mechanize but the secret to increase its production –and therefore, sales– was in advertising. The idea originated in Virginia by James Bonsack, an inventor who needed to boost its economy (and actually did). By 1923, cigarettes had become the most […]

Femtech: what is it, a wrong term in the right time?

Por |octubre 15th, 2019|

The meteoric rise of the label “femtech” to describe technology products, apps and hardware addressing women’s health and well-being issues divides opinion. While some say it helps the sector secure vital funding from male-dominated venture capitalists, others argue that it unnecessarily pigeonholes women’s health. Nevertheless, there are some relevant points to be taken into consideration such as Carolina Milanesi, […]

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    Identify the signs of scammers in the Spanish market: how to spot fraud when flat-hunting

Identify the signs of scammers in the Spanish market: how to spot fraud when flat-hunting

Por |octubre 8th, 2019|

Martín-Consuegra’s case is one of the many such fraudulent methods used in the rental market in Spain, and which are benefiting from a 50% rise in prices over the last five years. The situation is given current precarious employment and few options to buy properties that live renting as the only option left open.

This is where scammers’ picaresque comes […]

Introducing a new collaboration – Gref – Elingua

Por |junio 1st, 2018|